Now that you have products to sell and a report to give away, it’s time to load your autoresponder with a series of email messages that will be sent automatically to your new subscribers.
The first message will go out immediately after they verify their subscription to your list. This is a good time to start building a relationship with your new subscriber and establish yourself as an authority on the topics related to your market.
First, thank them for subscribing and let them know who you are and what to expect from you. If you’ve had success with the product you are promoting, let them know by telling your story.
Don’t forget to add a short endorsement for your affiliate program at the close of the message.
The next message should be queued for the following day. This message should be more pre-sell content such as an article, a product review or a video. Include your endorsement at the close of the message.
The third message should go out the next day. This should be a hard sell stressing all the benefits of the product.
The next four messages should be sent two days apart. You can send more information about the product or promote related products and services.
That’s a total of seven follow up messages. You don’t want to queue more than that because you’ll also be sending promotions for other products frequently.
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